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In a world already dominated with business and digital marketing-based podcasts, full of people sharing their thoughts, opinions and industry news, GLCast will…. pretty much do the same thing, join us as we talk about industry news, blogs, and stuff whilst sharing our thoughts and opinions. Welcome to GLCast, the official podcast of GLProUK

GLProUK is a digital marketing agency based in London and Surrey fulfilling the digital content requirements of market-leading brands throughout the southeast of the UK, the US and beyond.

Apr 15, 2019

Welcome to GLCast Audio Blog. After looking at Podcasting and Digital Marketing Management we moved on to Video Production. However, I wanted to address last weeks news in the Social Media spectrum of Digital Marketing, that ethical cosmetics retailer, Lush, announced they are closing their social media channels. 

Last week Lush said they would shut down its entire UK social media channels because they are “tired of fighting with algorithms” and doesn’t want to “pay to appear” in customers’ feeds. This shock move has received mixed reactions but is it as shocking as we really think? Is this simply marketing itself or does Lush have another trick up their sleeve? 

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